A group of designers were asked to design a poster for the Icograda World Design Congress 2009 in Beijing, responding to the Icograda Design Week Brisbane theme of ‘Optimism’. 

The response uses imagery of a Blue Whale and its calf as a metaphor for the fragility of the planet. The illustration, created from acrylic paint on board, is accompanied by a simple statement about the fact that although these are the largest mammals on earth, we still don’t know where they go to have their young! We found this very optimistic and we hope it provokes thinking for a changing world.

David was awarded as a Finalist in the 'Promotions to the creative industry' category for the AGDA National Awards 2010.