K.W.Doggett Fine Paper, established in 1975, is one of Australia's largest privately owned paper merchants.
Developing the identity for K.W.Doggett, it seemed natural to play with the dog in Doggett. It was crucial that the identity would appeal to both printers and graphic designers.
Illustrated dogs adorn the fleet of trucks and vans. The use of bright colours and quirky design attract attention on the road, an effective and economical form of advertising.
The ‘dog’ theme has been carried across all of the primary branding items and has become integral to the brand.
DLD has developed a number of promotional publications for K.W.Doggett Fine Paper, which can be seen in more detail here.